Social Media and Narcissism: Good for the Eyewear Industry
Everything in retail relies on hitting the right audience with the right message. That’s how you sell. Take fashion sunglasses. As part of a much broader eyewear industry, sunglasses undoubtedly get a lot more media attention than they deserve. That’s because slick marketing geniuses know how to sell shades. They use things like social media and its proud stepchild, narcissism, to convince people to buy.
The Exploding Instagram Feed
Narcissism Breeds Imitation
Getting That Look